Dr. Hoyer of the University of Texas at Austin is an expert in consumer behavior, customer research, and marketing communications. His research encompasses areas such as “Processing and Decision Making”, “Customer Relationship Management”, and “Advertising Information Processing”.
Dr. Hoyer was awarded the Humboldt Prize by the Alexander von Humboldt Foundation of Germany for his significant contributions to research in these fields. Prize winners are invited to undertake research projects in Germany for up to one year.
Dr. Hoyer selected the Marketing Center at the University of Münster as the location for his research post in Germany, and we are delighted to be able to support his guest professorship there.